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Meet the team

Find out who's changing performance in football

Casey Dudley

Founder & Director

  • Experience in the National Leagues and high-level semi-pro football.
  • In charge of logistics and product development.
  • Used grip socks for 5+ years, so he knows what he's talking about.

Ollie Thomson

Head of Marketing & Engagement

  • Competitive football background - understands what players care about both on and off the pitch.
  • Leads marketing & social strategy - shaping Offside Theory’s presence across platforms and content.
  • Bridges football culture and brand - translating real match-day mentality into how the brand looks, sounds, and connects.

Why Us?


We’re built on honesty, experience, and a genuine understanding of the game. Offside Theory isn’t driven by trends or shortcuts but shaped by real football experience and a clear focus on performance. We’re transparent about what we do, how we do it, and why it matters, putting quality and trust ahead of hype. Everything we create is designed with players in mind, because we know credibility on the pitch can’t be faked.

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